We don't know where we're going, but we know this is the way...
CARAVANA was born in 2012, by the founders of Mexican award winning luxury womenswear label, Hacienda Montaecristo. But the Mexican based Italian design duo Francesca Bonato and Jacopo Janniello Ravagnan, had long been dreaming of a new way to reinterpret and revitalize local craftsmanship with a new alchemy and respect. CARAVANA thus arises from the passion of the adventurer’s spirit who ventures into the unknown only to discover their true essence. In 2015 Janniello Ravagnan took the lead on CARAVANA, now heading up the label as both the creative and business director, steering it towards exciting new territories that call to the CARAVANA philosophy and aesthetic.
“CARAVANA believes its artisans, thread makers, fabric knitters and seamstresses are family. The CARAVANA community works harmoniously to give each piece a life, a story, a soul. There is a real sense of respect for the fabrics and materials we use. The mastery of the CARAVANA artisan lies in the ability to transform the fabric into a work of art only using their skilled hands by pulling threads and creating intricate patterns. This dogma is the impetus to lead and organize ground breaking collaborative partnerships that create truly sustainable clothing and accessories.” – Jacopo Janniello Ravagnan
CARAVANA is drawn to places with energy and magic that culminate in the symbiosis of natural connections, using local craftsmanship and artisanal techniques. CARAVANA prides itself in bridging a communion between diverse cultures, their traditions and beliefs with the ones gathered through out this continuous journey.
CARAVANA wants to offer an alternate perception of life true to the landscape and purity of its Mayan origins. Discovering in order to create a new realm of consciousness in the contemporary traveller—a sensibility that encapsulates the immediate environment that gives it heart and a heightened awareness. It is about the transportation and the transformation of the self. In each piece of the collection there is life, an anima waiting to be awakened by the wearer.
This is CARAVANA’s magnetism, strength and magic.
CARAVANA remains a realization of the passion to preserve traditional handiwork of international artisans, honoring the legacy of authentic craftsmanship from around the world. Embodying movement and freedom, it draws on Mayan and nature’s influences and seasoned travel experiences, which serve as the backbone to the brand.
“CARAVANA means movement, thus CARAVANA is our own vision of travel, style and modus vivendi. But it’s not only a vision; it’s our real way of living. CARAVANA has roots but also intention. It adapts to its surroundings while maintaining a definite identity. It takes on true forms of reality that are not sustained by time or trends, simultaneously experiencing and embodying the diversity and beauty of this world. This is the soul that will always drive its direction.”
- Jacopo Janniello Ravagnan
CARAVANA represents the beat and spiritualism of the modern globetrotter; a person who appreciates the finer things in life but who enjoys adventure, new discoveries and roads less travelled. This label has a distinct bold spirit; a certain rhythm, curiosity, and freedom, inline with an explorer’s natural lifestyle and disposition for all things magical and stimulating.
The unique aesthetic and philosophy of CARAVANA has not only caught the attention of individuals, but also brands who identify with its ethnic and mystic, yet graceful, thinking. CARAVANA is at the threshold of collaborations with like-minded creative companies, using stylish and inspiring locations around the world.
The concept line is on its own journey, setting up stores in the global community, with the nomadic tribal concept of ‘the tent’ acting as its shelter. From its birth in the jungle of Tulum, Mexico the legacy has continued onto the azure shores of Mykonos, Greece, bringing into existence the wildly successful CARAVANA Mykonos Collection to critical acclaim.
CARAVANA tents are a sanctuary for high-quality, artisan collections, created for those with an open mind and deeply spiritual sensibilities. Like its wearer, the CARAVANA tent will always be ready for its next destination, where it will join like-minded souls from around the globe. A CARAVANA tent is a roaming beacon to those who share such values and journeys.
The CARAVANA wearer is confident, inquisitive, expressive and soulful. With a rhythmic sense of approaching life and travel—someone who lives with the freedom to pick up or set down roots, whenever, or wherever they choose, always in the constant pursuit of magic. Such a bohemian, progressive existence is the manifestation at CARAVANA’s core, gathering these souls in order to coalesce into a unified mission.